Slide Our client had one ask - to come up with a viral digital campaign that would reignite brand affinity with their consumers. KOO #KOOkingInTheDark - a crowd-sourcing campaign that inspired people to make effortless, powerless, cashless, nutritious KOO-sine, using KOO products during the sheds.
Solution When SA was plunged into Stage 6, they. Had to give up the goodness of a home-cooked meal, and opt for ordering in. But 70% of households already have KOO products, Insight We created an icon that appeared one all layouts to communicate that this is a new product offering from Tastic. Digital Out Of Home Insight We took to Twitter to rally up followers to reach for their KOO cans ahead of loadshedding and share their fun, lo-fi #KOOkingInTheDark recipes.
Social Media Case Study

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