PIZZA
DEBONAIRS
For the festive season, Debonairs Pizza was introducing their "On The Double" deal, where consumers could get 2 large pizzas & 2 portions of chicken shots. They wanted to encourage sharing, while being at the heart of amazing "South African" moments between family,
DSTv Access has the biggest share of subscribers as an entry-level paid-TV package, and client wanted a campaign that positioned the brand as a catalyst for their viewers to aspire to be their best selves. DSTV
E re fafa ka spirit sa DS - we bottled the spirit of DStv Access’ entertainment (stars) so that viewers could embody the spirit of their favourite stars to keep pushing. Solution
The festive season is a time where we spoil ourselves and families. From backyard braais, trips, reunions, and most importantly - monate (fun & enjoyment), that can only be unlocked when you get the On The Double feast.
Insight
TVC
When people watch their favourite entertainment, they see themselves in those characters and sometimes embody them to push them to be their best selves. So, what if we could help them embody those stars inn a tangible way?
Insight
Meet our protagonist "MaDouble", our neighbourhood superstar who's no stranger to doubling up on the finer things in life. You see it in his drip - double shades, double watches, double belts - double yonk' into. But as he joins his people, we see how Debonairs Pizza ensures that everyone is enjoying doubling up during festive. Patty, our protagonist, is off to a first date after a while and we see a sneak peak of what it’s like to embody to spirit of your favourite stars from DStv Access.
TVC
