SKORE
SKORE Condoms launched to establish itself as a challenger brand in a highly competitive category that is lead by brand loyalty towards the market leader, Durex - leaving little to no consideration for alternative brands. SKORE Condoms looking to achieve significant brand awareness, interest, consideration, and demand for their premium offerings.
CONDOMS
OOH
Let's play on the everyday sounds and phrases we hear/use and put a pleasure-filled twist to them. When you carry Skore, you can go from “Yes” to “Yes! Yes! Yes!” This will be a copy-centred execution that is humorous and engages users in a way that makes them find pleasure in the mundane while keeping the brand top of mind. Solution
The sounds we make and the things we say in our everyday lives, take on a different meaning in the context of sexual pleasure. And Skore premium condoms elevates the mundane into pleasure-filled experiences.
Insight
From [mundane] to [pleasure]
Unleash true pleasure with Skore premium condoms. Insight
When it comes to everyday things that are innuendos, the possibilities are endless. So, let's encourage our followers to have fun by asking them to share phrases that could said during everyday situations but could also pass in the bedroom e.g. things you said in meetings that you can also say in the bedroom.
Social Messaging
