Slide Shield was launching their new global brand positioning, “Not Done Yet” in SA, and had the opportunity to do so through their sponsorship with Banyana Banyana.
SHIELD We landed the brand’s new positioning of “Not Done Yet”, we told the story of the brand by leveraging off of the amazing stories of resilience of Banyana Banyana team players.
Solution Insight Our stings reiterated Shield’s sponsorship while landing the “Not Done Yet” brand positioning.
Stings Banyana Banyana continued to make history by qualifying for the 2023 FIFA Women’s World Cup, but we didn’t know the women who made up the team and their stories.
Insight Our film piece told the “Not Donee Yet” story of how these women were resilient at every level of their journey, and we did so through a type-focused execution and existing footage of Banyana Banyana.
Film piece
Our billboards were an opportunity to also profile players, with a refreshed look and feel, while landing the new brand positioning.
Out Of Home

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