Out Of Home
With the launch of their new air-popped rice chips, Tastic, wanted a campaign that spoke to the new product offering and positioned it as a healthier, tastier alternative in the snack category. TASTIC
We used our OOH to also profile our snackists while driving home that Tastic air-popped rice chips are “the the good you need with the taste you want”.
Tastic Mzansi Snackists - a campaign celebrating the different types of Snackists in Mzansi by positioning Tastic air-popped rice chips as the best, tastiest and healthiest snacking, emphasising that Tastic air-popped rice chips rice you more of “the taste you want with the good you need”.
Solution
Because Tastic air-popped rice chips are a healthy snacking alternative, we wanted to celebrate all kinds of snackists and their unique snacking personalities & occasions. Removing guilt-ridden feelings when snacking. Insight
We created an icon that appeared one all layouts to communicate that this is a new product offering from Tastic.
Icon
Because Tastic air-popped rice chips are a healthy snacking alternative, we wanted to celebrate all kinds of snackists and their unique snacking personalities & occasions. Removing guilt-ridden feelings when snacking. Insight
We first started by creating Snackist profiles that would resonate with our consumers ad ensure that that there’s a snackist that they can resonate with. we created 3D snackists characters where each profile details the kind of snackists they are and how they interact with the product.
Snackists
We used our digital medium to also profile our snackists while driving home that Tastic air-popped rice chips are “the the good you need with the taste you want”.
Digital
We used our print to also profile our snackists while driving home that Tastic air-popped rice chips are “the the good you need with the taste you want”.
Print
